WEBER SHANDWICK ウェーバー・シャンドウィック・ワールドワイド株式会社

Advocacy - the active support of companies, organizations, issues, brands, causes and products - has emerged as the most trusted source of information and communication today. This is because, in addition to turning to traditional authorities like the media and institutions, individuals are increasingly turning to each other for news and information - both on the web and offline. At the same time, the influence and loyalty of Advocates are increasingly seen as key to long-term business growth.

At Weber Shandwick, we’ve made it a priority to understand the critical role advocates are playing and how we must go beyond traditional public relations to safeguard reputation and build brand preference for our clients. We know what it means to be advocates for our clients. We’ve made it our mission to give every client what they truly need: a legion of believers, supporters, allies and fans for companies, organizations, issues, brands and causes. To create ideas and dynamic communications that engage audiences. To ignite advocacy.